Dashboard Overview
Cross-campus competitor, persona, pain point, and USP insights
Campuses
4
Competitors
16
Pain Points
67
USPs
26
Result — Coverage by Campus
Check NowParent Persona Mix
| Campus | Tuition Low | Tuition High | Dominant Persona |
|---|---|---|---|
| Nanning | ¥160,000 | ¥326,700 | Type 2: SME & First-Generation Venture Entrepreneurs |
| Chongqing | ¥90,000 | ¥311,000 | Type 2: SME & First-Generation Venture Entrepreneurs |
| Hengqin | ¥93,000 | ¥265,000 | Type 2: SME & First-Generation Venture Entrepreneurs |
| Haikou | ¥41,600 | ¥260,000 | Type 2: SME & First-Generation Venture Entrepreneurs |
70%
Type 2
- Type 1 — Large-Scale Business Owners / Multi-Generational Wealth20%
- Type 2 — SME & First-Generation Venture Entrepreneurs70%
- Type 3 — Elite Professionals8%
- Type 4 — Upper-Middle-Income Families / Elite White-Collar2%
Top segment in Nanning: Type 2 (70%)
Market tuition band: ¥41,600 – ¥326,700
Competitor Intelligence Matrix
Cross-campus vulnerabilities and curriculum overlap. Filter by pathway to assess academic overlap and pricing threat.
| Campus | Competitor | Curriculum | Primary Concern | Pricing Threat | Avg Tuition |
|---|---|---|---|---|---|
| Nanning | BASIS International School/Bilingual School,Shenzhen | AP | Parents are highly concerned about the intense academic pressure and stress. | Premium overlap | ¥295,430 |
| Nanning | Guangdong Country Garden School | IB, AP, Gaokao Dual-Track | There is comparatively less emphasis on pastoral care, individualized student well-being, … | Mid-premium | ¥190,000 |
| Nanning | Tsinglan School,Dongguan,Guangdong | A-Level, AP | Because it is highly structured and academically driven, it potentially lacks deep pastora… | Premium overlap | ¥227,176 |
| Nanning | Dulwich International High School Programme (Hengqin) | A-Level | As a larger, specialized high school, it lacks the intimate, personalized attention and ho… | — | N/A |
| Chongqing | Chongqing BI Academy | A-Level | Because it heavily blends public and international tracks, parents seeking a pure, immersi… | Value / price pressure | ¥113,200 |
| Chongqing | Chongqing DEPU Foreign Language School | A-Level | Similar to BI Academy, the heavy integration of the domestic Gaokao track may dilute the a… | Mid-premium | ¥157,500 |
| Chongqing | Yew Chung International School of Chongqing | IB, A-Level | Originally restricted to foreign passport holders, alternative enrollment routes have emer… | Premium overlap | ¥249,857 |
| Hengqin | YungWing School (Hengqin) | A-Level, Gaokao Dual-Track | May lean heavily into local educational styles, potentially lacking the global exposure an… | Mid-premium | ¥145,000 |
| Hengqin | Dulwich Zhuhai | A-Level | Has high tuition fees (265K RMB). | Premium overlap | ¥265,000 |
| Hengqin | QSI Zhuhai | IB | As an older school (established 1999) with a small capacity (500), its facilities and acad… | Mid-premium | ¥127,500 |
| Haikou | iSchool Micro-City Future School | IB, A-Level, AP, Gaokao Dual-Track | The highly flexible, non-traditional model featuring no academic tracking may cause anxiet… | Value / price pressure | ¥80,000 |
| Haikou | Future Leadership Academy (FLA) | A-Level, AP, Gaokao Dual-Track | The departure of the charismatic founding Headmaster has left parents cautious and concern… | Premium overlap | ¥220,000 |
| Haikou | Hainan Yingya St Peter's School | IB, A-Level, AP, Gaokao Dual-Track | Being a very new school (established 2023), it lacks long-term proven academic outcomes co… | Mid-premium | ¥125,667 |
| Haikou | Haidian Foreign Language School (Hainan Campus) | Gaokao Dual-Track | Seasonal migration of students from Beijing due to weather constraints may create a transi… | Mid-premium | ¥133,000 |
| Haikou | Peking University Affiliated HS Haikou | A-Level, AP, Gaokao Dual-Track | It is highly competitive and academically intense, focusing heavily on exam results, which… | Value / price pressure | ¥90,000 |
| Haikou | Maple Leaf Int'l School Hainan | Gaokao Dual-Track | The heavy focus on the North American pathway may not appeal to families specifically seek… | Value / price pressure | ¥50,800 |